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1000 Girls - World Vision Campaign

Project type

Broadcasted Commercial Campaign

Date

April 2024

Location

Chicago

1000 Girls – World Vision Campaign Summary:

The 1000 Girls campaign by World Vision was a powerful global initiative aimed at uplifting the voices, rights, and futures of girls around the world—particularly those at risk of early marriage, exploitation, and lack of access to education. Through intimate storytelling, emotional visuals, and real-life testimonials, the campaign spotlighted the urgent need to protect and empower young girls, calling donors and advocates to help change the trajectory of 1,000 lives.

The campaign’s narrative arc emphasized transformation from oppression to opportunity, anchored in the dignity, strength, and dreams of the girls themselves. It moved audiences through heartfelt documentary-style content, social media activations, and digital fundraising.

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